transforming technical experts into entrepreneurs

SALES AND MARKETING 101


OUTCOMES FROM THIS COURSE

  1. Understanding of sales and marketing concepts
  2. Practical tools and processes
  3. Ethical influencing techniques for sales, networking and peer engagement



INCLUDED IN 'SALES AND MARKETING' COURSE

  • Understanding your market
  • Developing your sales and marketing message
  • Developing your sales process
  • How to be compliant under GDPR (General Data Protection Regulation)
  • Targets and KPIs
  • finding your comfortable pitch
  • Exploring marketing channels and tools

'Since taking the Sales and Marketing 101 training, working with Su, I’ve found I have better focus and more direction in my business development role. It is very useful to be able to refer back to what I have written down in terms of ideal client profiles and marketing strategy.

One of our main areas of business development is through events, and Su adapted our training to focus specifically on this area. I’ve just returned from one event which ran more efficiently and smoothly because of our sessions. Also the work we did on refining our pitch and how to introduce ourselves to strangers has been particularly useful.'

Business Development, Contract Research Organisation