'Since taking the Sales and Marketing 101 training, working with Su, I’ve found I have better focus and more direction in my business development role. It is very useful to be able to refer back to what I have written down in terms of ideal client profiles and marketing strategy.
One of our main areas of business development is through events, and Su adapted our training to focus specifically on this area. I’ve just returned from one event which ran more efficiently and smoothly because of our sessions. Also the work we did on refining our pitch and how to introduce ourselves to strangers has been particularly useful.'
Business Development, Contract Research Organisation